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Back in 2003, Pierre Ramond wrote a classic paper entitled Exceptional Groups and Physics where he considered the mysterious relationship between M-theory and the exceptional Lie groups. On pages 8 and 9, he discussed the exceptional Jordan algebra (EJA) and its automorphism group F4, arguing that the SO(9) subgroup of F4 should be interpreted as the light-cone little group in eleven dimensions. He concluded with the statement:
"If the SO(9) subgroup of [the] EJA automorphism group F4 can indeed be identified with the light-cone little group in eleven space-time dimensions, it will suggest the EJA as the charge space of a very special system."
In February 2005, Murat Gunaydin showed the EJA is actually the charge space of an extremal black hole in N=2, d=5 Maxwell-Einstein supergravity. Come summer 2005, Andrew Neitzke, Boris Pioline and Andrew Waldron joined forces with Murat Gunaydin and formulated a method for counting microstates of four-dimensional BPS black holes in N >= 2 Maxwell-Einstein supergravities. Gunaydin gave a December 9th talk on the approach at the KITP and by December 22 the work culminated in a paper entitled BPS black holes, quantum attractor flows and automorphic forms.
It turns out there are more Jordan algebraic goodies that add to the story, so I put together a paper and posted it here. :)
(Note: The image above is a depiction of the Bajoran wormhole from the Star Trek: Deep Space Nine series)